Contact Us Here to Get Your Free Site Assessment
Our SEO services are very straight forward. We don’t use any gimmicks, just straight ahead, proven marketing tactics combined with a strategy based on thorough and ongoing research into the market. This allows us to provide our clients with very transparent reporting and has proven excellent results over our many combined years of experience in organic search marketing.
Step 1: Setting Your SEO Strategy
Our first step will be to conduct extensive market research for your search targets. We will review competitor sites, take backlink measures, review keyword search volumes, compile information on SERPs (Search Engine Results Pages) and compare all of these findings to your target sites current state.
From this analysis, we’ll be able to set a course of action to maximize your ROI and minimize the time required to see results.
This initial process requires 1-2 weeks for most markets, more complex / broad markets may take longer to complete a thorough review.
Once your SEO market analysis is completed we are ready to move on to the meat of the campaign.
Step 2: Promoting the Site for SEO
It is key to promote the site readily in order to gain attention from web surfers and search engines alike. We liken our SEO promotion strategy to the economic concept of a ‘virtuous cycle’ that is positively re-enforcing actions and outcomes. In our virtuous SEO cycle, we work to create links to your site – this draws the attention of both users and search engines. As search engines give you better results, more users find you. As more users find you and then talk about you online, search engines notice you more – and on and on in a virtuous cycle of creation.
Step 2A: Optimizing the Site for SEO
As important as promoting the site, optimizing the target site is a key SEO task. Optimizing the site makes the meaning or intent of the site clearer to both users and search engines allowing both to more quickly assess the utility of the site for a given use / category. This again helps search engines direct users to your site more efficiently and helps users have a better experience when they are on your site – again leading to a virtuous SEO cycle.
Step 3 (the 4 R’s): Report, Review, Revise, Repeat
Our SEO services operate on a monthly cycle. Each month we provide reporting about the accomplishments and challenges for the SEO campaign. The report includes lots of data taken from the website, where we can see how users are reaching the site and what they do once they get there.
Once we have compiled monthly reports we review the data, revise our strategy and tactics in light of any new information and repeat our monthly processes.
We continue to iterate through this Search Engine Optimization (SEO) process indefinitely aiming at constant expansion of your sites business potential.